# Amy

> Creator & brand partnerships · Los Angeles, California

Amy is a Los Angeles–based creator partnerships professional working across cultural campaigns, talent booking, and end-to-end brand activations.

## About

Amy develops creative concepts and books talent for cultural campaigns. For brand activations, she owns the full cycle: cold outreach, concept development, relationships, and event and marketing execution.

## Selected work

Campaign credits and role descriptions below are provided by Amy. The Barbie case study includes Amy-supplied post screenshots and original TikTok links. The Chipotle × Miley Cyrus case study uses campaign artwork from the Shorty Awards entry, alongside Amy-supplied screenshots of Tara Lynn, Chipotle, Miley Cyrus, and Miley’s comment. Other project visuals remain placeholders; campaign dates are not specified. Barbie results are supplied by Amy; Chipotle × Miley Cyrus results and recognition are credited to the Shorty Awards campaign entry.

### Cultural campaigns

Creative concepts and talent booking.

- Barbie World
- Chipotle × Miley Cyrus
- e.l.f. Cosmetics
- Roblox × Ice Spice

Talent booked across these campaigns includes Jake Shane, Quen Blackwell, and micro and macro creators.

### Brand activations

Full-cycle relationship ownership, from cold outreach and concept development through event and marketing execution.

- Cider
- Blackbough Swim
- Beginning Boutique
- Princess Polly



Talent names describe bookings across the cultural campaign group; no individual talent-to-campaign pairing is specified.

## Detailed case studies

### Chipotle × Miley Cyrus

#### Role

Creative concepts and talent booking.

#### Targets

Connect with Miley’s fans and Chipotle’s 18–34 audience through a fast-moving TikTok moment.

#### Approach

One comment. A menu takeover. Chipotle joined Miley’s fan-comment trend with a promise to name a burrito after her. Her reply became a nationwide app item, amplified through social, press, email, and SMS.

#### Results

- 1.4B+ Media impressions
- 500K+ Social engagements
- ≈200M People reached organically on social
- 600+ Press mentions

#### Campaign recognition

- TikTok Partnership — Winner
- Real Time Response — Bronze Honor

Campaign-wide results reported by [14th Annual Shorty Awards](https://shortyawards.com/14th/chipotle-mexican-grill-x-miley-cyrus). Campaign entry by Day One Agency and Chipotle Mexican Grill.

[Watch the campaign film](https://vimeo.com/676078548/e2263872b9)

### Barbie × Ice Spice Collaboration

#### Role

Led creator booking for the “Barbie World” lead track to drive streams and cultural currency for the soundtrack featuring Ice Spice and the Barbie movie as a whole.

#### Targets

Book top worldwide talent with a female audience, with content tailored to each creator’s individual style.

#### Approach

A Barbie World for every creator. Invite talent to turn their corner of the internet into their own Barbie World. Creators could join the dance trend or dream up an original concept, bringing their own style, personality, and imagination to the brief—with the soundtrack and movie at the heart of the story.

#### Results

- 50+ Target creators booked, aligned with Barbie World and Ice Spice
- 4M+ UGC video recreations
- 80M+ Views across campaign talent

## Chipotle × Miley Cyrus screenshots

- 01 / THE FAN TREND: tara lynn — [screenshot](https://amyhart.io/images/chipotle-miley-cyrus/01-tara-lynn.webp)
- 02 / THE BRAND JOINS IN: Chipotle — [screenshot](https://amyhart.io/images/chipotle-miley-cyrus/02-chipotle.webp)
- 03 / MILEY DELIVERS: Miley Cyrus — [screenshot](https://amyhart.io/images/chipotle-miley-cyrus/03-miley-cyrus.webp)

[Miley’s comment on Tara Lynn’s post](https://amyhart.io/images/chipotle-miley-cyrus/04-miley-comment.webp)

Screenshots supplied by Amy; displayed copies have dates removed. No original post URLs have been supplied for these screenshots.

## Barbie campaign posts

- [CiiN (@ciin)](https://www.tiktok.com/@ciin/video/7260113433041964289)
- [Benji Krol (@benjikrol)](https://www.tiktok.com/@benjikrol/video/7256124539216727322)
- [Brooke Ashley Hall (@brookeashleyhall)](https://www.tiktok.com/@brookeashleyhall/video/7252879596180311338)
- [nadia (@grapejuicenads)](https://www.tiktok.com/@grapejuicenads/video/7244645369609571590)

Post screenshots are supplied by Amy. On-screen engagement reflects the captured moment.

## Common questions

### What does Amy do?

Amy develops creative concepts and books talent for cultural campaigns. She also owns brand activations end to end, from cold outreach and concepts through relationship management, events, and marketing execution.

### Where is Amy based?

Amy is based in Los Angeles, California.

### Which campaigns and brands has Amy worked on?

Cultural campaigns include Barbie World, Chipotle × Miley Cyrus, e.l.f. Cosmetics, and Roblox × Ice Spice. Brand activations include Cider, Blackbough Swim, Beginning Boutique, and Princess Polly. Campaign imagery, videos, and detailed stories are coming soon.

## Contact

Contact details will be published once confirmed.

Website: https://amyhart.io/